about apex

Creating a solution to make life easier for parents, players and event operators

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Our Services

Apex Events offers complete hotel program services including hotel sourcing and contract negotiation, custom online booking branded for your event, data reporting and evaluation, reservations assistance, afterhours customer service, and account management. Our customer-oriented approach allows you to focus on your event while achieving higher customer satisfaction levels and higher revenue returns.


Monday – Friday 8:30am - 5:00pm (ET)

Saturday – 9:00am – 12:00pm (ET)

Sunday – Closed

PHONE - 888-APX-HOTEL (888-279-4685) Ext. 700

EMAIL - info@apex-events.com

Testimonials Reviews


Program Director

"I was glad that I had an actual person to reach out to, who answered the phone after-hours, and who kept in constant communication with me"


Event Operator

"They have exceptional communication and keep me updated on the hotel program’s progress."


Event Director

"We have seen a substantial increase in our hotel revenue and improved customer satisfaction."


Club Director

"Apex Events has efficient and accurate processes in place which allows them to provide top-notch customer service to me and our attending teams."


Apex Events works with all sports, any type of competition, in any location. We work closely with the hotel community and CVBs to ensure excellent service and support for your event.

Every sport is unique in how they travel, how they book and pay for their rooms, and what is most important to them. We take all of this into consideration when designing your event’s hotel program to maximize hotel room block pick-up and revenue.



The president and founder of Apex Events, Michele Hughes, has more than 25 years of experience in event housing, group travel, operations, and account management. Her experience and commitment to true partnerships with our clients has laid the solid foundation for Apex Events to continually build upon. Our Event Housing Managers are equally committed to ensuring a positive customer experience through quick and friendly service. Their combined knowledge in event housing and hotel management has helped us to maintain excellent relationships, have sound client retention, and to exceed customer service and revenue goals.

We believe in partnership with our clients. Whether you are establishing a new hotel program or looking to improve your current one, we collaboratively take our event to the next level through a deep understanding of your event’s details and data. We realize that event rights holders face many challenges producing a great event while keeping costs down for their attendees. An expertly run hotel program can help support the event financially.


IATAN's mission is to promote professionalism, administer meaningful and impartial business standards, and provide cost-effective products and services that benefit the travel industry.

Through the use of its informational and other resources, IATAN provides a vital link between the supplier community and the U.S. travel distribution network.

IATAN's program is unique and has stood the test of time by serving the US Travel Professionals for over 25 years.